Waiter! There's a fly in my soup offering 30% off books

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Waiter! There's a fly in my soup offering 30% off books

Written by Richard Tan

Friday, 30 October 2009 10:12

Photo via mashable

A novel way to generate buzz.

A German book company, at a trade show, decided that hiring talents to walk around with billboards were simply too expensive, and instead brought in physical ad banners attached to flies. The flies were set loose at the trade shows, and a new way of advertising was born.

The genius of this is; the weight of the banner brings down the flight level of the flies, right to about eye-level, and also causes the flies to tire easily, resulting in them needing to rest quite frequently.

This all makes the banner very very visible. And looking at the reactions of the people at the trade show, it proved quite a success.

Take a look at the video below.