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When we hear the word "design", what comes to your mind? Since I'm from the communications industry, I think flamboyant Art Directors, coupled with geeky copywriters, combining their respective talents in crafting a compelling piece of advertisement to persuade the rest of us to cough up good money for something we probably don't really need to survive on. Other "design" thoughts that come to mind are grungy tattoo artistes or brilliant but reclusive graffiti artist Banksy. But in fact, design encompasses all we know. Somebody had to have designed the office buildings we work in, the malls we shop in, hell, even the handles on buses and cups! Design, together with technology, is what allows elevators to work, enabling us to work/live in high rise buildings. Remember not too long ago, mobile phones looked like these?
But design is a ever changing constant, demanding different things with the needs of different generations. Today, design is crucial, not just for our comfort, but also, for the good of the world, as we seek to reduce the impact of our existence on our Earth's resources. Can we re-design the way we live so that we can continue to flourish without compromising our atmosphere, our fellow Earth inhabitants, and most of all, our future generations? This is the hope for Singapore Design Festival 2009. The theme is Design 2050 - Possibilities for Tomorrow What would you foresee the world to be in 2050? Clothes that autoclean? Kinetic energy harnessed from sporting activities? Solar powered everything? Personal transport jetpacks? Why not?
Check it out if you're keen and have ideas for the survival of mankind. Or if you're just really into design stuff.
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| Last Updated on Monday, 09 November 2009 17:46 |




