vinyarb- you just have to read it

Remember OCBC's Sunday Banking ad featuring a cute little daughter drawing a birthday card for her mum while at the bank, only to be surprised by the staff with a huge-ass birthday cake (complete with dimming of the lights, and a rallying of all staff to shout "Happy Birthday Mrs Tan!!!"?

Here's the ad if you can't remember:

Well, kitchen tigress, for some reason, took the ad too seriously, and marched into a branch of OCBC to ask for her cake (without cute daughter in tow). What happens next is best read firsthand on her blog.

While I can see the funny side of it, lots of comments on her blog were not so forgiving, most citing that the ad was not a promise to give all walk-in customers a cake on their birthdays. I'm on her side if she did it as a playful prank (hopefully there wasn't a long queue at the time), but if it were done to remind advertisers that they should honour every aspect of every ad they put out, even if it were simply a branding exercise, aren't we all gonna be bored to death?

If kitchen tigress wears Chanel Number 5 and walks around town, does she expect to be suddenly stalked by a mysterious, hunky, ridiculously good looking eurasian male model along the isles of lau pa sat?

But.. But... the ad says so what!

If everyone were to ask for a mysterious hunk everytime they spray chanel 5. Their next ad will simply be an all text declaration saying "Chanel No. 5. Smells Good!" and then a disclaimer at the bottom stating "smells are subjective. this 'good' rating is based on a random sample polling of 1000 respondents working for the Chanel."

In any case, i'm going dancing with japanese schoolgirls and swiping for vietnamese sampan rides with my VISA GO!

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Comments (1)

• |218.186.8.xxx |2010-01-12 18:40:37 greencell
  Kitchen Tigress is an attention seeking individual - kinda like Ris Low. Am sure she's happy with the publicity, albeit negative.
  Hmm.. why have so many of such individuals emerge of late?
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