vinyarb- you just have to read it

Update: I just had a pleasant chat with Jeff Cheong, Chief Digital Officer at Tribal DDB, who confirmed that the site was designed and conceived by them as a fun, side project. It was not done for any client, and its sole purpose is to appreciate Singapore for what we like about it. For as much as we like to complain and whine, i'm sure there are aspects that we like about our country too.
So, please, LIKE away!

There's a new site in town at http://welike.sg. At first glance, it looks like the project of some patriotic guys, what with the red background and the name of the domain, in addition to the purpose of the site, which is to encourage Singaporeans to post what they like about Singapore.

But, is it really that simple? With National Day looming, some are inclined to think its a gahmen initiative to stir up some of that lovin spirit for the nation. A quick check on the "Questions" link pulls up the following:

So, they say they aren't advertising anything, yet the site was created by an advertising agency! So I wonder if there's a little wordplay going on here. They're not advertising anything, but perhaps they're promoting a cause?

In any case, let's take their word for it that they aren't advertising anything. What then?

Is this their foray into the social media experimentation of the uses of the facebook like feature? Like how DavidonDemand and DatingBryan were also agency experiments on the social media scene?

Well, if its not a gahmen initiative, they should allow and post the following "likes" for fun right?

• We like taking pictures of orchard road flood
• We like NOT RETIRING
• We like ordering french cuisine in mandarin cos the foreign talent cannot understand english

What else do we like?

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Comments (3)

• |218.186.8.xxx |2010-07-30 21:51:14 riley
  We like having the possibility that a government agency may or may not be using public monies, which constitutes at least in part our taxes and fees, to hire an ad agency to come up with a campaign, which, may or may not be rooted in government-sanctioned nation-building interest since this was not answered in the 'Questions Page,' and may or may not genuinely reflect citizenry likes and dislikes, to get us to like the country, I guess a little bit more.
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• |202.65.245.xxx |2010-07-31 20:28:17 grooovylim
  did u actually post your "you likes" on the site? was it censored?
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• |218.186.8.xxx |2010-08-01 23:00:37 Marc
  Watching the elderly and people with prams starting to run towards the end of the crossing because the lights aren't green long enough for a normal person to walk
  
  How every 2nd seat at McDonalds is taken up by insurance agents holding meetings… free fries with every policy!
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