vinyarb

like, what is legit anymore?

When will this concept be a reality?

Mar
30

zoomin watch

Some concept watches are so great someone should really just effing make it already!

Like this one below.

Simple, Slick and so, so desirable.

A tiny pair of magnifying glasses runs through the hours and minutes, bringing into view and focus the current time. Why hasn’t anyone made this yet?

zoomin watch

Amazing, Musings Comments Off on When will this concept be a reality?

Obama 2012 ad spend

Mar
27

Seems like election years are proving to be awesome business for publishers and ad networks, judging from the amount of money the Obama camp are pumping into digital ads.

Its no secret that a large part of the 2008 election win for Obama was down to their scale of digital and social media integration, allowing for bulk of the younger generation to be passionately involved in a call to change the world. The Obama camp spent $16 million on digital during the 2008 campaign trail, and if the numbers on Clickz are to be trusted, they seem to be cruising to the $35 million mark this year.

Wow.

Compare that number with John McCain’s 2008 campaign, which spent about $3.6 million online.

I’ll bet Google, Yahoo and the other major players are smacking their lips in anticipation to the run-up of the elections.

Here’s a breakdown of the spends in 2008:

source: clickz.com

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Singterest? More like Lameterest

Mar
26

Photohunt: Spot the difference!

The digital world is full of copycats. And not all of them originate from China.

First it was Groupon spurring a stir of copycats, some of whom eventually hit paydirt by being acquired by the very company they were copying from. And now with Pinterest, it has become the next big thing to be copied. Even though its currently unprofitable and the revenue model is not very clear at the moment, copysites have nontheless emerged and are waiting to capitalize on it when the time comes.

This latest Singapore clone of Pinterest is created by Colin Boyd, and like Pinterest, he doesn’t seem to know where to take Singterest either. His initial “version of Pinterest” will be centred around Asia, but then later changed his mind and it will now be a Pinterest for Singapore only. All this change in the space of.. erm, 1 day.

Also, oddly, this tweet about, of all things, stealing.

And when you see this tweet… it just doesn’t make any sense. I wonder if this twitter account was actually handled by a certified schizo.

Erm.... OKAY....

Well, I’m not one to judge… besides, I need to get cracking on my own business venture. Its an image board site i’m going to call vinteresting. Its going to be awesome!

And speaking of awesome, did I tell you about my new plan for a mobile gaming app? Its gonna be called… Draw Singthing! A Draw Something for Singaporeans! Mmmm… I can smell the acquisition offers pouring in already.

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The Hunger Games

Mar
22

Note: This will be a buy-1-free-1 novel cum film adaptation review, so expect a little spoiler content.

Weeks before today, I dutifully, like many others, picked up the book The Hunger Games to read, before watching the movie. The book was a brilliantly addictive read. Sadistic, violent, epic-ly laid out, and a moving tale of young love thrown into a ruthless arena in which 24 enter, and only 1 will survive. Did the movie do the book proud? Sadly but typically, no.

The Hunger Games starts right before the 74th Hunger Games, an annual survivor-ish spectacle in which each of the 12 districts surrounding the capitol city must offer up a male and female tribute in a fight to the death, in memory of the uprising held many years ago in which a failed revolution resulted in the annihilation of a 13th district.

The Games, held in a large man-made arena (each year is held in a different arena) in which the 24 tributes are pitted against each other, are a show of the Capitol’s power and technology, and serves as a grim reminder of how easily the Capitol can punish and kill the districts if they ever dare revolt again. These Games are televised ‘live’ across the nation ala Survivor meets The Kardashians.

The protagonist, Katniss Everdeen (Jennifer Lawrence), comes from District 12, a coal mining district, and one of the poorest. Her younger sister Primrose was selected initially, but to save her, Katniss volunteered herself. Peeta Mellark (Josh Hutcherson), a baker’s son, who happens to have a huge crush on Katniss, rounds up the tributes from District 12.

You sit like a girl, Josh!

They have to contend against 22 other teens, some of whom have trained their entire lives for this event, and then volunteered themselves. They are known as The Careers, and typically come from Districts 1 and 2. Being a reality show, they also have to play to the audience, and make themselves as likeable as they can, in the hopes of getting themselves some sponsors. Sponsors play an important role during the games, as they can send in valuable resources such as medicine or food.

Reading the novel, the violence was brutal and raw. But because the film was aimed at mostly teens, the violence was severely dumbed down, that in the end, what it delivered was 2.5 hours of Wipeout instead of Battle Royale.

The novel was also written from a 1st person perspective of Katniss, in which many of her actions were justified through lots of internal dialogue in her mind. This was never going to translate well on film, and it shows. Some of her actions, without prior knowledge gleamed from the books, would seem just weird and out of character.

This places us, the audience, more in the 3rd person perspective, which isn’t much in a film like this. If they had instead made a bold move to place us in the Capitol or President Snow’s position, at least there’s an angle in which to anchor the film on.

The other frightening aspect of The Hunger Games, as the title suggests, is hunger. Many of the tributes over the years have succumbed not to the fights, but the grueling demands of nature. Hunger, thirst, cold, wild animals and poisonous plants are as much a threat as the other tributes, but the way Katniss hops along suggests that this was merely McRitchie Reservoir, with food and drinks a mere 5 minute cab ride away.

The feeling of danger lurking at every corner in the Arena simply wasn’t there.

Verdict

A massive disappointment, the film adaptation, or did I just rack my expectations sky high with the book?

Another massive disappointment, at least in my opinion, and I don’t know why they chose to not adapt this faithfully, was the fact that Katniss took A LOT of showers. Naked. Before the reaping. After the reaping. At the Capitol. During the Games. In book 1 alone, she probably showered naked no less than 10 times.

And in the movie, they only showed her showering like once. And even then, you only saw above the neck. Colossal disappointment there.

That said, Jennifer Lawrence did a great job at playing Katniss. Peeta Mellark in the book was a smart boy who had his wits and a way with words. In Josh Hutcherson’s hands, he became simply lovelorn.

I’m making you think i’m looking casual, but i’m actually flexing my pectorals. Gotcha there huh?

Liam Hemsworth, in a small role as Katniss’s best friend in District 12 and possible lover Gale, does a decent job at standing around looking hot.

Oh, shout-out to Elizabeth Banks who does a wonderful job as Effie Trinket, District 12’s chaperon in the Hunger Games.

Book Rating: 8/10

Film Rating: 5/10

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Man on a ledge

Mar
20

The more I think about Man on a ledge, the bigger the plotholes become, such that now the plothole is so big its technically wrong to even call it a hole.

That said, the idea of planting a jumper on the Roosevelt hotel to provide distraction for a heist happening in the opposite building is an interesting one. Sam Worthington is Nick Cassidy, a former cop accused of stealing a $40 million diamond Businessman David Englander. Nick maintains his innocence even while incarcerated, and breaks out of prison to steal the diamond for real this time, thereby proving his innocence that time.

Don't worry, I just needed some fresh air

His brother Joey (played by Jamie Bell) and Joey’s girlfriend Angie joins him on this quest, and they break into Englander’s office and vault while Nick provides the necessary distractions, fights off negotiators and guides them through the highly secure vault.

Ironically, a lot of the plan sort of hinges on their master plan failing before a spontaneous back-up plan is hatched to move the plot along.

And even if they succeeded in stealing it again and showing it to the public, wouldn’t all Englander need to do is to claim that they reverse-heisted it to plant it back in his vault?

Mmmm.

Rating: 5/10

Also, there always seems to be some rule where if any hot chick plans to do a heist, they always, always put on figure hugging outfits and matching undies. Not that i’m complaining…

If i can't steal that diamond, at least i'll look good for the papparazzi, si?

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Not sure who’s to blame, but it sure is a great story

Mar
20

yeah... do you like that?

A girl, born into a traditional family who favours boys, gets her attention online by stripping and uploading pornographic videos of herself. Her brother, whilst searching for porn, finds her videos, and promptly tells their parents.

Their parents then promptly turn her in for counselling.

I think the parents probably could do with some counselling too.

Not sure who’s to blame in all of this, but i’m sure there’s a kdrama in there waiting to be written.

Source: Insing – Singaporean girl becomes online stripper

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The Descendents

Mar
19

When you first find out your spouse has been cheating on you, the first few emotions in the roller coaster that is to follow are definitely anger and hurt. Anger thrown at the person whom you’ve loved and trusted with all your heart and soul could ever betray you. Hurt that your lover could bear to do that to you, and shared an intimacy with someone other than you, and continued to lie and live a lie until the day you found out.

But take that revelation and throw in an accident and an unconscious spouse who will soon be unplugged, and you’re guaranteed a roller coaster of emotions, and then some.

George Clooney sheds his cool man image to play Matt King, a Hawaii-based lawyer, father to 2 young daughters, and husband to the aforementioned cheating spouse, who’s in a coma due to a boating accident. It is now left to Matt to pick up the pieces and move on with life, together with his 2 young daughters in tow, a task that is very foreign and new to him, as he realized he’d been too busy with work all his life to know how to care for his daughters.

Because just staring at you through the rear-view mirror ain't enough

Amid this personal tragedy, Matt has to also oversee a major decision to sell the last parcel of land that the King family owns in Hawaii, so that they can split the family inheritance and divvy up the monies among the King cousins.

Then there is, of course, the thorny issue of the 3rd party, someone by the name of Brian Speer. Did she really love him? Does he really love her? Does he have a right to know about his wife’s accident and subsequent plan of unhooking her off life-support? Would Matt be big enough and strong enough to go tell him about it?

That’s a lot of issues to be handling all at once, and Clooney eats up his role and spews his array of emotions at us with glee (and in turns sadness, anger, frustration, resignation, happiness) in what must be his best performance to date.

It is no wonder he is nominated for Best Actor at the academy awards for this wonderfully moving performance.

Rating: 9/10

Why I left blah blah blah

Mar
15

Recently, there’s been a trend of people quitting their jobs, and then turning around to write about it like an unhinged, jilted lover.

Greg Smith wrote a stinger on why he left Goldman Sachs, because its all about the money now. Really? I’ve never, ever known anyone personally who went into the banking and finance sector to achieve nirvana and really help people make wise choices about their financial future.

Everyone in the financial sector are in it for the money, and if it took you 12 years to realise that… well, all the best in your future endeavors!

 

Then there’s an ex Microsoft employee James Whittaker who joined Google, then quit Google after 3 years, because now Google is all about making revenue via advertising, and have lost their spirit of innovation. (FYI, Google has been about that since day 1. So is Yahoo, Naver, Baidu and all other major search engines including oh, Bing.)

And after the tirade of lack of innovation, guess where he ends up? Right back at Microsoft, the place where innovation goes to die. Haha!

Urgh! Killing people just isn't the same now!

And lastly, possibly the greatest villain of all time is hanging up his light sabre, and quitting The Empire.

 

Maybe I should write a tell-all on why I left CIMB, the bank with no annual fees and up to 1% rebate off all foreign purchases. Maybe. Some day.

 

Image Source: Adam Hilton

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