vinyarb

like, what is legit anymore?

Did you remember…

Feb
08

… when we were little kids, and we went to ask our parents this seemingly innocuous question:

where did we come from?

and witness their flustered faces as they turned away, and dismissively mumbled something about being picked up from the rubbish dump?

Recently, a little girl asked her daddy the same exact question. And when he again showed the same signs of a flushed face (some things never change), she calmed his nerves by saying:

Don’t worry daddy, I just wanted to know… was I downloaded?

 

baby-making... not as fun as it was in 1996

So cute, yet the thought of it being remotely possible some time in the future is so, so terrifying.

 

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Erm.. Spidey? We have a problem.

Feb
08

Redditor ozLebowski has a sonogram of his unborn child. Who really, really resembles Venom.

Someone call Peter Parker.

source: reddit

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Saving the Earth, three-ply at a time

Feb
01

Over the past few weeks, I’ve been noticing that the bin in my office toilet has been filling up exceptionally quickly. And I started to think to myself: Exactly how much paper is used up in the world each day on a frivolous task as drying our hands?

After washing our hands, why can’t we just use an air dryer to dry our hands instead? There’s always the jeans option as well. The way we’re plowing through our planet’s resources is just astounding.

And as more and more cities expand and creep into rural and forested areas, these resources are just going to be depleted further and quicker. When the wife and I went to Japan for a holiday, we found toilets with washlets/bidets very common, and that after taking a dump, washing instead of wiping was the norm with the Japanese. Although it definitely felt weird at the time, it was certainly… refreshing to try.

Reading up more though (from cracked.com no less), it seems that the use of toilet paper is really causing a lot of damage to Earth. Using a washlet may be an alien concept to a lot of us, but think about it. When we’re dirty and sweaty, we take a shower. Water is the best cleaning agent, not paper. Otherwise, we’d be wiping ourselves, and not washing ourselves.

If the trend catches on, and the world at large used washlets to cleanse their anuses, and used airdryers to dry their hands after washing them, god knows how much paper and how many trees can be saved.

I would be very very keen to install for at least one toilet in my home, and take one small step towards saving Gaia.

Now, time to go convince the wife.

Fun fact: It takes 384 trees to make the toilet paper that one man uses in his lifetime. We’re hitting 7 billion people this year. Do the math.

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Slide to unlock

Jan
31

The future of everything seems to start from your mobile. There used to be a time when people used mobile phones to make calls. These days, calling seems to be the last thing we use our mobile for.

We text, watch videos, listen to songs, read the news, read our books, play games, do our shopping and even bank on our phones. I don’t even think we can legitimately call it a phone anymore.

Its a device. Everything we do starts with a swipe to unlock.

One unlucky victim of this mobilification (not a real word) is the book retailer. With so many distractions tucked in our pocket, who has the time to flip an actual book anymore? Plus, with ebooks, the future is paved for animations and deeper interaction with the stories.

This is where the next wave of authors will rise. No longer will the written word be enough. There will be images, videos and sound involved.

How else can our ADD-infused young be satiated?

Unfortunately, not everything can be slid to unlock. Like a woman’s.. erm… mind.

Taking off a woman's top... pretty sure there's an app for that

 

 

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Happily Ever After (and a shovel to the head)

Jan
26

Nothing says ‘I love you’ more than a couple protecting each other from a zombie attack. Or so it seemed for this particular couple, who made a zombie themed wedding photography shoot.

Behind Youuuuuu!

Secret to marital bliss? Teamwork

So remember, the next time you pack for a picnic, make the shovel an indispensable item. You never know when a zombie might come hobbling by.

For the full story and series of photos, click here.

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US online adspend to surpass print for the first time in 2012

Jan
20

on the internet, lots of people lack adequate knee protection

The growth of digital media is nothing short of phenomenal, from altavista (anyone remember them? Also, hands up those who went to check altavista.com right about… now) back in 1995, to this massive thing we call the internet now.

It has come from something geeks played around with that nobody understood, to the playground of the masses where cats rule and where a sinister group of Anonymous hackers routinely terrorize corporations deemed “bad” while donning deceptively cute Guy Fawkes masks.

With giants like Facebook, Google, Yahoo and Linkedin making their fortunes entirely online, the medium has truly become a force to be reckoned with. When you think about facebook having a user base of 800 million as of now, and fast approaching 1 billion by august 2012 (estimates), its just staggering against a world population of about 7 billion.

Its no wonder every company and their house cat are clamouring to jump onto the facebook bandwagon (shame if you haven’t done so). With the rise of these networks, vast improvements in the network infrastructure and high speed internet connections allowing a relatively high penetration of online video, marketers have begun to pour serious money in digital spend.

In fact, digital spend in the US is set to surpass that of print this year, in 2012! So assuming we all survive past the Mayan calendar, it will be interesting to note the advertising landscape from next year.

That said, Asian markets seem to still prefer traditional channels, and from personal experience, most marketers are not keen to place beyond 10% of their marketing budgets into the digital bucket.

I really hope this will change soon, especially the view that digital/social media is “cheap”, such that their expectations of ROI fall way beyond the spend amount, and thereby incorrectly coming to the conclusion that digital is a waste of time and effort.

I would love to see online spend rise in Asia, and justify spends in this medium given how much value they can bring to the brand.

 

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Here’s one more reason to be Brazilian

Jan
13

As if there aren’t enough reasons to want to be Brazilian (the beaches, the music, the samba..), here’s another:

The Brazilian President Dilma Rouseff recently approved a bill that mandates OT pay be applicable to employees (citizens only) who reply emails after working hours. Given the increasingly mobile working population with the addiction of checking their berries, I’m not sure employers will take to this well.

Well, hoorah to Brazilians!

What about you? Do you have a workphone that you can’t help but check every 30 minutes or so, even on the weekends? Would you like some downtime, or are you secretly elated each time you spot the red blinker on your blackberry?

Source: Venturebeat 

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Search plus your world

Jan
12

If you don’t know this yet, Google is about to start rolling out results from Google+ and picasa in their search results page, in a bid to make your search experience more personal, and hopefully, more relevant than before.

Now that’s opened a can of worms, called Facebook and Twitter. We all know that when it comes to social relevance, facebook and twitter would definitely come before Google+ simply because the google+ traction has not gone full steam ahead, and in terms of sheer numbers, are dwarfed by facebook’s 800 million and counting.

But because facebook is practically a walled garden, and twitter’s deal to filter its results in google’s search pages expired and july, the majority of the social results would logically only include Google+. Hopefully, this will change in future when facebook and twitter finally come round to it.

This move by google certainly pushes marketers to sit up and take notice of Google+, and as more brands and more users sign up to the service, social search and results will take a much stronger position in the later half of 2012.

No matter what you think of google’s move though, you have to admit, they do nice ads.


 

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